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Behind the Build at SAF Drives

50th anniversary 1976-2026

BEHIND THE BUILD: Overview

For half a century, SAF Drives has helped heavy-industry teams solve the kinds of problems that do not come with standard answers.

Behind every retrofit, control system, commissioning plan, and support call is a team of engineers, specialists, and problem-solvers who understand what is really at stake when production depends on reliability.

“Behind the Build” shares the people behind that work. Through conversations with SAF team members, this series looks at how the technology has changed, what has stayed true about SAF’s engineering approach, and where heavy industry is headed next.

This is not a look back for the sake of nostalgia. It is a look at the experience, process knowledge, and customer commitment that continue to shape SAF’s next 50 years.

50 years of engineered reliability. Built for what comes next.

Build Your Future With SAF

SAF STAFF SPOTLIGHTS:

Spotlight

Juan Roman

Former SAF President


The Right Fit Has Always Been the Hard Part

For Juan Roman, SAF Drives’ 50 years in business does not come down to age. It comes down to trust. Juan has been connected to SAF for nearly five decades, including time as an engineer, engineering manager, general manager, president, and now consultant. Over that time, he has seen the company move through major shifts in technology, ownership, customer expectations, and industry structure. But one thing has stayed consistent: SAF’s work has always started with the customer’s real problem.

In the early years, DC drive technology dominated. SAF manufactured drives and starters, while also building the systems that turned those components into working industrial solutions. Today, most systems are AC-based, and SAF often integrates technology from major suppliers rather than manufacturing every component in-house. But Juan is clear on what has not changed.

Engineering has always been the common thread.

A drive upgrade, retrofit, or control system is not like buying a standard product off the shelf. In Juan’s words, engineering requires understanding what the customer needs, what problem they are trying to solve, and what result they need the system to achieve. The best solution is not always the biggest or most expensive one. It is the right fit.

That matters even more now.

As heavy industry continues to modernize aging assets, customers are not just asking for new equipment. They are asking how to extend the life of critical systems, improve productivity, reduce downtime risk, and modernize without destabilizing production. Those projects are almost always custom. A retrofit means looking at what is already in place, understanding why the customer wants to change it, and building a practical path forward.

That is where SAF’s experience becomes a business asset.

For 50 years, SAF has built trust with industrial customers by doing what it says it can do. That trust shows up in long-standing relationships, repeat work, and proof across manufacturing’s biggest brands. It is not trust based on a logo or a date. It is trust earned through execution.

Juan also sees local access to engineering knowledge as increasingly important. As more equipment and controls come from global suppliers, customers still need people close enough to understand the process, the site, and the consequences of downtime. SAF’s value is not just in supplying a system. It is in bringing deep process knowledge, retrofit experience, and accessible support to the equipment customers depend on.

That is what 50 years means today.

Not looking back for the sake of it. Not celebrating history as a museum piece. But using five decades of engineered reliability to help customers answer the next question: What can we build for you?

Spotlight

JASON EIDT

Technical Specialist


Reliability Is Built Before the Support Call Ever Comes In

Jason Eidt started at SAF Drives in 1994, testing and repairing circuit boards, drives, and electronic components. A few years later, he moved into service, where he spent roughly 25 years supporting customers, starting up systems, troubleshooting equipment, and helping keep industrial operations running.

Today, his role spans product sales, service, support, and training. In his words, he does “a bit of everything.” That range gives him a practical view of what SAF’s 50 years really represent.

It is not just experience. It is applied experience.

In Jason’s early years, much of SAF’s work was tied to steel. The team supported systems across the full production path, from coal, coke and iron ore handling to EAFs and blast furnaces; from BOFs and LMFs to casters, hot strip mills, cold rolling mills, picking lines, sitting lines, polishing and embossing lines, cut-to-length lines, roll forming and tube mills. If a system went down, service meant getting to site. Sometimes that meant dropping everything, packing a bag, booking a flight, finding a rental car, and heading out as fast as possible.

Today, support looks different. Remote access, better connectivity, and faster diagnostics mean some problems can be addressed from a laptop instead of after a day of travel. Jason has even supported customers from the back of his truck with a laptop and phone connection.

The tools have changed. The urgency has not.

Downtime still costs money. Obsolete equipment still creates risk. Customers still need systems that work reliably in demanding environments. And they still need people who understand the equipment well enough to help quickly when something goes wrong.

For Jason, engineered reliability starts before a system ever ships. It is the testing, checking, planning, and “what could go wrong?” thinking that happens before commissioning. It is building the system so the customer is not constantly calling for help. It is also giving plant teams the tools to troubleshoot faster on their own, through diagnostics, screens, flow diagrams, fault visibility, and redundancy where it matters.

That philosophy fits where industry is headed.

Customers are dealing with tighter margins, fewer skilled operators, more automation, more safety requirements, and aging equipment that has often been pushed far beyond its expected life. Jason sees those pressures increasing the need for support, but also the need for smarter, more maintainable systems.

That is where SAF’s 50-year track record becomes relevant. Customers are not just hiring someone who knows how to program. They are working with people who understand how the equipment runs, how the process works, and what it takes to do the job right.

Jason knows SAF will keep building on that foundation: 24/7 support, customer commitment, knowledge transfer to the next generation, and a willingness to keep up with technology without losing the hard-earned process knowledge that made SAF trusted in the first place.

Because the future of heavy industry will not be built on throwaway systems. It will be built on systems designed to run, supported by people who know what is at stake.

Spotlight

Derek Klaassen

Senior Application Engineer


The Process Knowledge Behind the Controls

When Derek Klaassen looks back at the kinds of problems SAF customers counted on the team to solve, the answer is highly technical and still directly relevant today: precise motion control in heavy industry. That meant working with AC and DC motors, coordinating multiple motors, and controlling fast process and control loops where timing, stability, and reliability mattered. These were not simple component swaps. They were complex industrial systems where the smallest control issue could affect uptime, product quality, and production performance.

Over time, the technology has changed. Derek points to SAF’s earlier advantage with the speed and control of its SAFphire controller. Today, other platforms have caught up in some ways, and customers may prefer different controllers depending on their standards, sites, or long-term plans.

But Derek identifies an important shift inside that change: SAF now has more flexibility.

The differentiator is no longer only the controller. It is the process and control knowledge behind the system. SAF can work with the platform the customer needs, while still bringing the engineering depth required to make the system perform in the real world.

That distinction matters for the next 50 years.

Heavy industry is not short on hardware vendors. Plants can buy components from many places. What they need is a partner that understands the process, the motor behaviour, the coordination between equipment, and the downtime risk when something is not engineered properly.

Derek also connects SAF’s long-term customer relationships to ongoing service and support. Customers have continued to trust SAF because the company does not disappear after delivery. The system has to work through transition, commissioning, ramp-up, and the full life of the machine.

That is also how Derek defines engineered reliability.

It means using high-quality parts, in-depth diagnostics, and sound engineering practices to reduce downtime throughout the entire life of the system. Not just during installation. Not just during startup. But every day the machine is expected to run.

That message belongs at the centre of SAF’s 50th anniversary campaign.

Since 1976, SAF has helped heavy-industry teams solve the kinds of problems that demand more than a standard answer. The next decade will bring more automation, more modernization, more pressure on aging systems, and a greater need for diagnostics, maintainability, and practical retrofit paths.

Get In Touch

Whether you’re dealing with obsolete equipment, reliability issues, or planning a major upgrade, we’re ready to help. Tell us what you’re working on, and we’ll show you what’s possible.

What Can We Build For You?

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